Communicating In The Age Of The Bubble
This is the speech I gave yesterday to the Public Relations Club of Indianapolis.
Democracies require ongoing discussions by participants who share a reality. Thanks to social media, conspiracy theories, “fake news,” and political polarization, Americans today occupy alternative realities. We talk past each other, not to each other, a problem exacerbated by distressingly low levels of civic literacy.
Most people have heard Daniel Moynihan’s famous quote to the effect that we are all entitled to our own opinions, but not to our own facts. Less famous, but equally true, is this quote from the science fiction writer Philip K. Dick: “reality is that which, when you stop believing in it, doesn’t go away.” I think Neil DeGrasse Tyson said something like “Reality doesn’t care whether you believe it or not.”
The problem is, without a shared belief in a shared reality, productive public discourse becomes impossible. When it comes to the exercise of democratic self-government, we also need a shared understanding of the basic premises upon which our system was built. People don’t need to be constitutional scholars, but they do need to know the philosophy of our system, what I call “America’s foundational values.” We don’t even have to agree with the principles and values the founders incorporated in our constituent documents: we just need to know what they were, and how 200+ years of jurisprudence have changed and enlarged them.
People who know me know that civic literacy has been an obsession of mine for years. I’m not going to belabor it for my entire talk, I promise, but I do want you to understand what I mean when I say that civic ignorance is preventing informed civic participation by too many Americans.
For a number of years, it has been clear that what I call “civic literacy”—knowledge of the U.S. Constitution and Bill of Rights, the basics of American history, at least a nodding acquaintance with what is meant by the Rule of Law—has been in very short supply.
Let me just share some statistics that illuminate the extent of the problem. (There’s a lot more depressing research on IUPUI’s Center for Civic Literacy website.) A few years ago, the Oklahoma Council of Public Affairs asked high school seniors in that state some simple questions about government. Here are a few of those questions and the percentages of students who answered them correctly—and let me also assure you that there are dozens of studies confirming that, unfortunately, Oklahoma isn’t an outlier:
What is the supreme law of the land? 28%
What do we call the first ten amendments to the Constitution? 26%
What are the two parts of the U.S. Congress? 27%
How many justices are there on the Supreme Court? 10%
Who wrote the Declaration of Independence? 14%
What are the two major political parties in the United States? 43%
We elect a U.S. senator for how many years? 11%
Who was the first President of the United States? 23%
A recent survey found only 24 percent of Americans could name the three branches of government—that’s down from that same survey’s result of a pathetic 36% just a few years ago. Fewer than half of 12th graders can describe federalism. Only 35% can identify “We the People” as the first three words of the Constitution. Only five percent of high school seniors can identify or explain checks on presidential power.
Americans are equally uninformed about important current events and issues: a survey taken during the widely publicized effort to repeal the Affordable Care Act found that a full third of Americans didn’t know that the Affordable Care Act and Obamacare are the same thing. Another survey found that only 47% of Trump voters know that Frederick Douglass is dead. Closer to home, Indiana had the lowest voter turnout in the nation in 2014; when the Center for Civic Literacy fielded a survey asking why, 20% of the Hoosiers who didn’t show up at the polls said they didn’t vote because they didn’t know enough about the candidates or the issues.
One obvious problem with civic ignorance is that citizens who don’t know what the Constitution requires don’t recognize when proposed laws would violate it. Here in Indiana, we have a legislature in which a number of lawmakers can’t tell the difference; As I’m sure you’ve seen in the news, both local and national, Milo Smith, a Republican from Columbus, has proposed a law that would require the owners of the Colts to refund ticket prices to attendees “offended” by athletes “taking a knee”– that is, by athletes exercising their First Amendment rights. (We can discuss the constitutional defects of that suggestion during Q and A, if they aren’t immediately apparent.) This proposal has generated national scorn, and made Indiana look like a backwater. Again.
Here’s my premise: Legislators and informed citizens should be able to recognize the difference between a policy they disagree with and one that is unconstitutional.
There is another “small d democratic” electoral problem with our dismal lack of civic knowledge; citizens can’t evaluate the performance of their elected officials if they’re unaware of the standards to which those officials should be held.
The ability of citizens to determine what constitutes accurate information—not just about our Constitution and legal system, but about science, about history, about economics, and about what happened yesterday—is critically important. Right now, even thoughtful people are unsure of who and what to believe.
That insecurity leads to distrust, and when people don’t trust their social and governmental institutions, society doesn’t function. Government doesn’t function.
Don’t kill this messenger, but the Public Relations profession bears a disproportionate responsibility both for the loss of trust and for people’s inability to sort the wheat from the chaff. I’m not talking about “puffery”—anyone who ever sold anything in the marketplace has been guilty of that, probably from the time of the Roman agora. I’m thinking of the far more sophisticated cultivation of purposeful distrust, that started really being socially problematic with its use by big tobacco. As I’m sure you all know, when science confirmed the health hazards of smoking, tobacco companies hit on a brilliant strategy: rather than debating the science, rather than responding with the dubious “findings” of their own shell “institutes,” they insisted that the jury was still out. No one really knows whether smoking is the cause of X, Y or Z.
The “who knows” tactic worked for Big Tobacco for a long time—if it hadn’t been for some industry whistleblowers, it might still be working. Today, that approach has been adopted by other industries that pose a threat to public health, most notably, the fossil fuels industry. Oil, gas and coal producers rarely argue anymore that climate change isn’t real; they say the science of causation is unsettled, that we don’t “really know” whether the changes that have become too obvious to miss are due to carbon warming the atmosphere, or whether they might be part of natural fluctuations, or something we have yet to identify. (What do 97% of climate scientists know, anyway?)
Then these profit-motive encouragements of uncertainty met the Internet, where conspiracy theories and political spin and propaganda intensified mistrust. These days, sane people don’t know what to believe; crazy people—whose ranks seem to be growing—believe all sorts of bizarre shit. Hillary Clinton is running a child sex ring out of the basement of a pizza parlor. Barack Obama was born in Kenya, and someone, somehow managed to get his birth announcement published contemporaneously with his birth in Hawaii because they knew he’d be President someday. Right.
I tell my students, if you want to believe that aliens landed in Roswell, I can find you five websites with pictures of the aliens’ bodies on them…
Rightwing and Left wing “news” sites constantly pump out propaganda that then is circulated through Right and Left social media bubbles. And to return to that horse I keep beating, if you are ignorant of how government works, if you can’t tell the difference between science and religion, if you don’t know the definition of “fascism” “socialism” or “capitalism”—you have no yardstick to apply, no way to evaluate the credibility of what your friends are posting, or the President is tweeting.
Words are the stock in trade of your profession, so it should really worry you that words are losing their meaning. If “socialist” is an epithet, rather than a description of a particular economic system, we can’t communicate. And you probably shouldn’t get me started on “liberal” and “conservative.” I think the GOP’s support of Donald Trump is pretty conclusive evidence that the party is not conservative—certainly not in the sense of political philosophy.
I’m a good illustration of how empty the words “conservative” and “liberal” have become—and how far the political pendulum has swung. In 1980, I was a Republican candidate for Congress. I was pro-choice and pro-gay-rights, and I won the GOP primary; when I lost the general election to Andy Jacobs, multiple people—most of them Republican– told me they couldn’t vote for me because I was “just too conservative.” I have changed my positions on a couple of issues—issues where the “facts on the ground” have shifted, or I’ve learned more about them—but my basic political philosophy is the same as it was in 1980, and I have old position papers to prove it. Yet today, I am routinely accused of being a pinko leftwing socialist elitist.
The point of all this is: words matter. Facts matter. Trust matters. When words cease to have content, when facts become matters of personal preference, the communication that builds trust becomes impossible.
And without a basis of trust, democracy is impossible.
I don’t know how we fix the fix we’re in right now, but I know we’d better figure it out, and soon.